Agenda

We are currently programming digiday:NETWORKS. To submit a speaker or session proposal please send an email to sarah@dm2media.com

Our Past digiday:NETWORKS Agenda from June 8th, 2009

7:45am: digiday:NETWORKS Conference Breakfast Presentation & General Session

8:30am: Keynote Debate: The Role of Creativity in a World of Commodity: Has the ever expansive pool of ad placements commoditized a majority of the online ad inventory? The need to weed through all of the inventory has led to an increase in ad networks coming up with the “next big thing” in targeting. But in the media buying world, some say that ad networks employ similar technologies; yielding similar results. Will the abundance of new creative targeting technologies across digital platforms yield an equal or greater level of returns for advertisers and publishers alike? Are ad networks revealing the true value of online media or commoditizing all ad impressions?
Moderator: Masha Geller, Managing Partner, Wednesday Marketing Group

Speakers:
Brian Quinn, VP/General Manager, Digital Ad Sales, The Wall Street Journal
Darren Herman, Group Director, Head of Digital Media, The Media Kitchen
Joe Apprendi, CEO, Collective Media

9:00am: Keynote Panel: Will Ad Networks Become the Next Ad Agency? As Ad Networks and exchanges continue to streamline and optimize the efficiencies and the effectiveness of media buying and ad placements, will they ultimately become the next generation ad agency? More and more ad networks are working directly with marketers and brands to evaluate their customers and prospects to deliver more targeted advertising on video, social, mobile, branded, and performance ad platforms. As performance pressures mount, so do the economic pressures; all in the digital advertising business - content owner, network and agency - are looking for a larger slice of the media pie in the in a tighter economy, so who wins and who loses? Should agencies be building their own targeting technologies and networks? In this session hear from both sides as they address the future of the ad network and the agency, and how content owners will deal with both. Will ad exchanges replace ad networks? Can display media be bought
and sold via an automated bid/ask transaction process? What services can't be replicated that agencies/advertisers require that ensure the role ad networks play?
Moderator: Eric Porres, Founding Partner, COO, Underscore Marketing

Speakers:
Omar Tawakol, CEO, BlueKai
Nick Johnson, VP, NBC Universal
Brian O’Kelley, CEO of AppNexus
Steven Kaufman, Media Math
Matthew Greitzer, VP, National Practice Lead, Avenue A Razorfish

9:45am: Spotlight Presentation: Optimizing the Buy: In this session, learn how ad networks can make more money, save time, and protect the brand. Moreover, the challenges ad networks face will be addressed and how to overcome them. Presenter: Frank Addante, CEO & Founder, the Rubicon Project.

Click to download presentation

10:00am: Networking Break

10:15am: Spotlight Presentation: Evolving the Publisher & Ad Network Relationship: The relationship between publishers and ad networks is changing by the second. Fueled by new technologies, publishers are using more networks and becoming increasingly savvy in how they work with them. In this discussion, you’ll learn how a large publisher and his network partners are approaching these shifts to create a blueprint for a better marketplace that increases everyone’s ROI in the long term. Presenters: Ross Cohen, VP of Business Development, WorldNow and Ben Barokas, Founder & CRO, AdMeld

10:30am: Finding the Holistic Optimization Solution: Optimization means many things to many people - creative optimization, delivery optimization, yield optimization, ad network optimization, etc. Is there a holistic solution that even accounts for internal traffic recirculation needs? In this session you'll find out.
Moderator: Janet Balis, President, Digital Media Strategies, Inc.

Speakers:
Chris Hansen, VP, Netmining Evolution
Steven Goldberg, VP/GM Advertising Sales and Strategy, HomeAway.com
Amiad Solomon, Founder & CEO, Peer39
Ben Barokas, Founder & CRO, AdMeld
Josh Wetzel, Vice President, Publisher Group, PubMatic

11:00am: Spotlight Presentation: The Data Rush: Surviving and Thriving Digital Targeting's Wild West: Publishers, Ad Networks and Agencies all have a stake in how audience data is leveraged online and are rapidly driving the targeting model beyond "behavioral". But currently a lack of accountability, control and performance attribution are making the new data landscape seem less like "Home on the Range" and more like "Gunfight at the OK Corral". In this presentation you'll learn how top publishers can build a real, consumer-friendly audience data business while enabling better campaign results for marketers and ensuring that all parties in the "data equation" drive higher ROI. Presenter: Mark Zagorski, CRO, eXelate

Click to download presentation

11:15am: Bridging The Divide on Digital Channel and Revenue Management: Manufacturers have long understood how to properly manage sales distribution channels to ensure their merchandise doesn’t instantly wind up discounted to liquidation prices on the street. But for many digital publishers, channel management is as foreign as DVD piracy in Beijing. The divide that exists today with a majority of content owners places a cap on their revenue and pricing potential. What happens to a publishers bottom line when a well-designed channel strategy is employed? What approaches can publishers use to place them in a position of strength, able to effectively capitalize on the investments made in their digital content and audience. During this session, the experts will help you “get smart” about managing advertising sales channels to support your pricing and revenue goals and discover how to bridge the divide for successful digital channel management.
Moderator: Josh Wexler, VP, US Publisher Development, The Rubicon Project

Speakers:
Jason Kelly, Vice President, Digital Strategy & Revenue Management at Time Inc. Digital
Bill Todd, GM, ValueClick
Nathan Woodman, Managing Director, Adnetik
Brian F. Benedik, President, Katz 360
Dana Ghavami, Chief Executive Officer, CheckM8

12:00pm: Spotlight Presentation: Integrating Ad Networks and Dynamic Advertising with Digital Magazines - Ad budgets are significantly shifting from old media to new media, and magazine publishers are struggling – to say the least. As publishers are gearing up to chase the shift in ad spend, many are just starting to implement digital strategies and technology to provide advertisers complete buy packages including: print, web, and digital media (i.e. digital editions, e-Newsletters, video, mobile, etc.) In this spotlight, you will learn how to integrate ad networks and dynamic advertising with publisher’s digital editions. The outcomes are showing significant win-wins: the publishers are growing digital revenue, and the advertisers are reaching very targeted demographics that are passionate about specific content. Presenter: Chris Riggs, President and CEO, iMirus