KeynoteWe are currently programming digiday:NETWORKS. To submit a speaker or session proposal please send an email to sarah@dm2media.com
Keynote Debate from our June Event:
8:30pm: Keynote Debate -- The Role of Creativity in a World of Commodity: Has the ever expansive pool of ad placements commoditized a majority of the online ad inventory? The need to weed through all of the inventory has lead to an increase in ad networks coming up with the “next big thing” in targeting. But in the media buying world, some say that ad networks employ similar technologies; yielding similar results. Will the abundance of new creative targeting technologies across digital platforms yield an equal or greater level of returns for advertisers and publishers alike? Are ad networks revealing the true value of online media or commoditizing all ad impressions?
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